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Write a six to seven (67) page paper in which you: 1. Develop the-(Answered)

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Write a six to seven (67)
page paper in which you:
1. Develop the company?s branding, pricing, and
distribution strategy.
2. Classify the company's major competitors as interor
intracompetitors.
Categorize the competitors' major
strengths and weaknesses.
3. Develop the differentiation strategy in relation to the
closest competitor.
4. Establish whether the company's intention is to be a
leader or follower within the industry.
5. Specify two (2) social media and / or media tools that
you would use as you develop your plan. Justify each
of your chosen tools.
6. Suggest the integrated marketing communications that
are most relevant for your marketing plan. Relate each
marketing communication to your company's
advertising strategy.
7. Use at least five (5) academic resources that address
sustainability and monitoring of effective marketing
plans and determine the applicability for your
hypothetical company. These resources should be
industry specific and relate to your chosen product /
service. Note: Wikipedia and other Websites do not
qualify as academic resources.


 

Paper#9257313 | Written in 27-Jul-2016

Price : $16
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