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Leadership Homework :) there is no referencing needed for this-(Answered)


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Leadership Homework :) there is no referencing needed for this and take ur time do to it. if possible try to link it with the lecture :D

Donna Fernandes: She?s the Leader of the Pack


Donna Fernandes isn?t your average MBA. Her expertise lies in the


behavior of


slugs?real ones, not the human kind. She also holds a Doctor of Sciences




from Princeton, she?s worked at the Franklin Park Zoo in Boston, led


wildlife tours


through Kenya and Tanzania, hosted her own educational television show,


and now


she?s the director of the Buffalo Zoo in upstate New York, where her clients




elephants, gorillas, hyenas, polar bears, and more.


When Fernandes arrived at the 23-acre zoo a couple of years ago, it was a




?Most of what I found about the current state of the zoo was negative,?


she recalls.


The 125-year-old park, the third oldest zoo in the country, was in a terrible


state of


disrepair and was in danger of losing its accreditation. The management


and board of


directors were considering moving the zoo from its home in the Delaware


Park area of


Buffalo and relocating it to an industrial neighborhood along the Buffalo


River. But


the community rallied against the move, and it was postponed. Still,


something had to


be done to bring the zoo back to life. Fernandes quickly found that her


base of


support as a leader would come from the community and from volunteers


and workers


at the zoo. ?As soon as I walked through the gates of the zoo, I just felt at


home,? she


says. ?The people were really friendly... It seemed like people all wanted to




the zoo. The amount of grass roots support for this zoo is phenomenal.?


Fernandes used her position power to put forth a vision for improvement,


but she


quickly developed personal power as well. People liked her and respected


her from


the outset. She immediately outlined plans to bring the zoo back up to the




of the American Zoo and Aquarium Association, which were backed by a


pledge of


$350,000 from Governor George Pataki. More funding was needed, so the




undertook a massive fundraising effort. Fernandes noted that as the zoo


was upgraded


she would place more emphasis on children and education through


programs at the



zoo. ?I will also focus on trying to increase family visitors by making


exhibits the


right height for children in strollers and people in wheelchairs.? In


addition, she


planned to create more natural settings for the animals, with an emphasis


on wildlife


habitats rather than cages. ?These are issues to which I am very


sensitive,? she




With strong support for Fernandes? vision, plans to relocate the zoo were




though she was careful to say that she understood the reasons why the


board had


considered it. Today, visitors enjoy the giraffe feeding station, guided


tours, and


especially the WILD place, where curious?and brave?participants can


wash an


elephant or even watch one paint. (Daryl Hoffman, the elephant keeper


and head of


the animal training committee at the zoo, has instituted a program called


Art Gone


Wild, in which the zoo sells ?artwork? created by elephants, primates, and


big cats.)


The zoo?s outreach program includes the Zoomobile and Distance


Learning, both of


which take the zoo?s mission outside the grounds to people who might not


be able to


visit the zoo in person.


Fernandes? democratic leadership style encourages input from staff,




volunteers, the community, and the board of directors. She likes people to


stop by her


office to give her feedback, suggestions, and even complaints. But this




atmosphere didn?t exist before Fernandes arrived, so she had to cultivate


it. The


change began almost by accident. In the days following the events of the




11, 2001, attacks on the Pentagon and the World Trade Center, everyone


around the


zoo was shaken. So on a whim, Fernandes decided to bring her new puppy


into the


office to cheer herself and others up. Pretty soon people were stopping by


to see the


puppy and have a chat. Before long, Fernandes was receiving valuable


feedback from


people who would never have otherwise felt comfortable providing it?and


a whole



new line of communication had opened up between Fernandes and her


staff. The


puppy, which is rapidly growing, now makes regular appearances at the


office, and


Fernandes lets everyone know that she likes her employees to visit


whenever they




Fernandes is happy with her work and seems comfortable in her


leadership role. Of


the 186 accredited zoos in the country, only 20 have female directors; so


she is aware


of her mentoring role as well. ?I believe this is probably the most


important thing I


will ever do, being in this position in a community at a juncture where


they want to


rebuild their zoo,? she says. ?When I interviewed for this job, I did a


presentation to


the board on my vision for the zoo. I told them it would take 10 to 25


years of a


shared dream, rather than just my vision, to restore the Buffalo Zoo to its




Fernandes truly believes that her zoo will enjoy a second golden age?


within limits.


?I won?t promise the world in rebuilding this zoo, but if I promise a


continent, you?ll


get a continent.? Which is plenty of ground for everyone.




1. Would you define Fernandes? leadership behaviours as a task or relationship




2. How does Fernandes influence people?


3. Create a profile of Fernandes? personal characteristics as a leader.




Paper#9256866 | Written in 27-Jul-2016

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