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Analyze Harvard Business School Case "Citibank: Launching-(Answered)


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Analyze Harvard Business School Case ?Citibank: Launching Credit Card in AsiaPacific (A)?(HBS #9-595-026)

6 double spaced pages for report?

Discussion Issues:
Should Citibank launch the card product?
Given its upscale customer base, how should Citibank position its card, if it decides to launch it?
Which countries should Citibank enter first???Which countries should it avoid?
How should Rana Talwar convince his country managers and headquarters to accept the card product??What organizational mechanisms does he have in his control?
If you chose not to introduce the card, what would you do to achieve the $100 million earnings target by 1990???What kind of banking products should the bank offer?

Be as analytical as possible


Paper#9256441 | Written in 27-Jul-2016

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