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Consumer behavior (11th) -----------------
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8-1 How can an attitude play an ego-defensive function?
8-2 Describe the ABC model of attitudes.
8-3 List the three hierarchies of attitudes, and describe the major differences among them.
8-4 How do levels of commitment to an attitude influence the likelihood that it will become part of the way we think about a product in the long term?
8-5 We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?
8-6 What is the foot-in-the-door technique? How does self-perception theory relate to this effect?
8-7 What are latitudes of acceptance and rejection? How does a consumer?s level of involvement with a product affect his latitude of acceptance?
8-8 According to balance theory, how can we tell if a triad is balanced or unbalanced? How can consumers restore balance to an unbalanced triad?
8-9 Describe a multi-attribute attitude model and list its key components.
8-10 ?Do as I say, not as I do.? How does this statement relate to attitude models?
8-11 What is a subjective norm, and how does it influence our attitudes?
8-12 What are three obstacles to predicting behavior even if we know a person?s attitudes?
8-13 Describe the theory of reasoned action. Why might it not be equally valuable when we apply it to non-Western cultures?
8-14 List three psychological principles related to persuasion.
8-15 Describe the elements of the traditional communications model, and tell how the updated model differs.
8-16 What are blogs and how can marketers use them?
8-17 What is source credibility, and what are two factors that influence our decision as to whether a source is credible?
8-18 What is the difference between buzz and hype? How does this difference relate to the corporate paradox?
8-19 What is a halo effect, and why does it happen?
8-20 What is an avatar, and why might and advertiser choose to use one instead of hiring a celebrity endorser?
8-21 When should a marketer present a message visually versus verbally?
8-22 Hoe does the two- factor theory explain the effects of message repetition on attitude change?
8-23 When is it best to present a two-sided message versus a one-sided message?
8-24 Do humorous ads work? If so, under what conditions?
8-25 Should marketers ever try to arouse fear in order to persuade consumers?
8-26 Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique.
8-27 What is the difference between a lecture and drama?
8-28 Contrast the hierarchies of effects the chapter outlines. How should marketers take these different situations into account when they choose their marketing mix?
8-33 A flog is a fake blog a company posts to build buzz around its brand. Is this ethical?
8-41 Devise an attitude survey for a set of competing automobiles. Identify areas of competitive advantage or disadvantage for each model you include.
8-45 Why would a marketer consider saying negative things about her product? When is this strategy feasible? Can you find examples of it?
Paper#9255717 | Written in 27-Jul-2016Price : $17.85