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Ad Judgment - NORAM Company Micro Technologies Micro-(Answered)

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This part of your Marketplace Live simulation assignment is individual. You will present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

  1. Digital marketing options for your division:Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
  2. Digital media impact:How would the addition of digital media options influence your division's overall promotional plan?
  3. Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
  4. Monitor digital media:How will you monitor effectiveness and adjust your strategy based on your division's goals?

Include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Submit your individual report to the assignment drop box, and then post your report to your CLC team forum for your group to review. Review the reports of the rest of your team and, as a group, discuss your individual plans to create the final digital marketing section to be included in your group's Final Report due in Topic 8.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.?

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.


Ad Judgment - NORAM

 

Company

 

Micro Technologies

 

Micro Technologies

 

Micro Technologies

 

T2 Technologies

 

T2 Technologies

 

Spark Technologies

 

Spark Technologies

 

Spark Technologies

 

Pocket PCs

 

Pocket PCs

 


 

Ad

 

Microventive

 

Micro Plus

 

Microforce

 

Blu Genesis Pro

 

Genesis Plus

 

Stallion Pro2

 

Everyday PC

 

Percheron Pro

 

Traveler

 

Workhorse

 


 

Costcutter

 

10

 

18

 

65

 

57

 

58

 

53

 

71

 

19

 

36

 

63

 


 

Innovator

 

Mercedes Workhorse

 

66

 

52

 

58

 

73

 

67

 

53

 

29

 

23

 

67

 

40

 

27

 

67

 

45

 

32

 

68

 

45

 

46

 

62

 

38

 

36

 

62

 

45

 

60

 

41

 

31

 

33

 

43

 

58

 

60

 

76

 


 

Ad Judgment - MEA

 

Company

 


 

Ad

 

Costcutter

 

Innovator

 

Mercedes

 

No information has been purchased for MEA.

 


 

Workhorse

 


 

Ad Judgment - LATAM

 

Company

 

T2 Technologies

 

T2 Technologies

 

Spark Technologies

 

Spark Technologies

 

Spark Technologies

 


 

Ad

 

Blu Genesis Pro

 

Genesis Plus

 

Stallion Pro2

 

Everyday PC

 

Percheron Pro

 


 

Costcutter

 

57

 

58

 

53

 

71

 

19

 


 

Innovator

 

Mercedes Workhorse

 

40

 

27

 

67

 

45

 

32

 

68

 

45

 

46

 

62

 

38

 

36

 

62

 

45

 

60

 

41

 


 

Ad Judgment - EUROPE

 

Company

 

Micro Technologies

 

Micro Technologies

 

Micro Technologies

 

T2 Technologies

 

T2 Technologies

 

Spark Technologies

 

Spark Technologies

 

Pocket PCs

 

Pocket PCs

 


 

Ad

 

Microventive

 

Micro Plus

 

Microforce

 

Blu Genesis Pro

 

Genesis Plus

 

Europe CC/WH

 

Percheron Pro

 

Traveler

 

Workhorse

 


 

Costcutter

 

10

 

18

 

65

 

57

 

58

 

54

 

19

 

36

 

63

 


 

Innovator

 

Mercedes Workhorse

 

66

 

52

 

58

 

73

 

67

 

53

 

29

 

23

 

67

 

40

 

27

 

67

 

45

 

32

 

68

 

41

 

41

 

63

 

45

 

60

 

41

 

31

 

33

 

43

 

58

 

60

 

76

 


 

Ad Judgment - APAC

 

Company

 

Micro Technologies

 

Micro Technologies

 

Micro Technologies

 

T2 Technologies

 

T2 Technologies

 


 

Ad

 

Microventive

 

Micro Plus

 

Microforce

 

Blu Genesis Pro

 

Genesis Plus

 


 

Costcutter

 

10

 

18

 

65

 

57

 

58

 


 

Innovator

 

Mercedes Workhorse

 

66

 

52

 

58

 

73

 

67

 

53

 

29

 

23

 

67

 

40

 

27

 

67

 

45

 

32

 

68

 


 

Traveler

 

21

 

34

 

55

 

61

 

48

 

50

 

42

 

29

 

78

 

63

 


 

Traveler

 


 

Traveler

 

61

 

48

 

50

 

42

 

29

 


 

Traveler

 

21

 

34

 

55

 

61

 

48

 

53

 

29

 

78

 

63

 


 

Traveler

 

21

 

34

 

55

 

61

 

48

 


 

 

Paper#9255694 | Written in 27-Jul-2016

Price : $16
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