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1. Business Analysis Resources: Light beer Pleasant fruity-(Answered)

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Question

i need 15 pp slides about Five Star Beer all information you can find in attached file 1 (but also you have to add I vision, mission and goal for a shot and long strategies in US .?

We are sending the beer to NY and in the long term spread throughout the rest of the US ( SO VISION MISSION AND GOAL . SHORT TERM AND LONG TERM STRATEGIES FOR US

Structure for presentation

Presentaci?n de PowerPoint

1. Business Analysis

Resources & Capabilities, SWOT, Competitive Advantage
2. Vision, Mission & Goal (Short-term & Long-term strategies)

3. Business Strategies

SWOT (factors to keep, improve or change), Competitive Advantage Customer target identification, Pricing strategies, Production, Design, Promotion & Marketing, Distribution

Market Selection

PEST analysis, Market size, Competitor analysis, Value proposition



1. Business Analysis

 

Resources:

 

Light beer

 

Pleasant fruity smell

 

3,6% alcohol level

 

305 ml can presentation

 

Refreshing

 

These resources make this beer different from their competitors

 


 

Capabilities:

 

Factory in China ? Since the product is Chinese, the manufacturing price is low as

 

a consequence money is not an issue when making the product.

 

SWOT

 

CompetitiveAdvantage

 


 

2. Vision, Mission & Goals

 

Mission: To successfully commercialize an imported product with world quality backed

 

by a proactive personnel team committed improve the community quality of life.

 


 

Vision: To be the leader in the wheat beer market of the United States, with a product

 

of excellent quality at a competitive cost. Staff will be selected and trained to reach the

 

required standard.

 


 

Short-term

 

Long-term strategies

 


 

3. Business Strategies

 

SWOT

 

Strengths:

 

Wide knowledge of beer market worldwide

 

Efficiency in distribution plan

 

Motivated staff

 

Aggressive introduction plan, including marketing, advertising and promotion

 

Distribution capacity in all territory

 

Competitive price

 

Weaknesses:

 

Acceptance of the market to a new product

 

Acceptance of fruity flavor

 

Opportunities:

 

Biggest consume per capita of America

 

Little competition in wheat beers

 

Threats:

 


 


 


 


 

Well established competitors

 

High taxes

 


 

(factors to keep, improve or change)

 

Competitive Advantage:

 

Customer target identification: The target would be men and women over 21 years of age,

 

from middle class. They are people who take risks and like to try new things. They enjoy

 

sharing moments with family and friends.

 

Pricing strategies:

 

Production:

 

Design: Five Star is packed in a colorful bottle enhancing a five stars logo. It uses the

 

gold color to make reference to quality and to the wheat. Green is used to make

 

reference to nature. Red enhances the gold color.

 

Promotion: A promotional strategy has been developed to attract consumers? attention.

 

This strategy includes:

 

When buying a 6 pack of five stars consumers will get the temple combo, which

 

includes a thermo pack for the bottle, and a beach towel.

 

In supermarkets and liquor stores will have promotion girls, that after 4 pm will give

 

the product to try to the target and will tell them about the combo they will get when

 

buying the 6 bottle

 

Supermarkets and Liquor stores will get an extra discount during the three first

 

month of introduction to motivate them to buy more product.

 

Marketing:

 

Distribution: The distribution system has a total coverage national level, making

 

emphasis in the main most populated cities. Our own trucks and salespeople are in

 

charge of getting to Supermarkets, liquor stores, restaurants a coffee shops.

 

Five Stars will use a direct sells system with 30 salespeople.

 


 

Market Selection

 

PEST analysis

 

Market size

 

Competitor analysis

 

Value proposition

 


 

 

Paper#9210700 | Written in 27-Jul-2016

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